August 20, 2025 - 15:45

Hotel bookings are dwindling, tour buses remain parked, and beaches are deserted. The reason behind this decline is not due to mass protests or pandemics, but rather the increasing levels of smoke, dust, and extreme heat. Tourism is a vital sector for Thailand's economy, yet the adverse effects of climate change—such as smog, heat waves, and flash floods—are threatening its very foundation.
As the climate crisis intensifies, the question arises: Can Thailand's idyllic destinations still attract visitors if the air is unbreathable and the environment is hazardous? The picturesque landscapes that once drew millions are now at risk, pushing the tourism industry to rethink its approach.
In response, stakeholders are exploring sustainable tourism practices that prioritize environmental conservation while still providing economic benefits. The future of tourism in Thailand may depend on this pivot toward sustainability, as the country seeks to balance its economic needs with the pressing realities of climate change.
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