UNWTO's Focus on Sustainable and Inclusive Tourism

November 19, 2025 - 05:09

In a recent address, UNWTO Secretary-General-Elect Shaikha Nasser Al Nowais emphasized the importance of sustainability, inclusivity, and digital transformation as key priorities for the tourism sector. Al Nowais outlined a vision for a more resilient tourism industry that not only preserves the environment but also empowers local communities and enhances the overall visitor experience.

Highlighting the need for global collaboration, she called for partnerships among governments, private sectors, and communities to foster an inclusive approach that benefits all stakeholders. By integrating sustainable practices, the tourism industry can mitigate its environmental impact while promoting cultural heritage and local economies.

Digital transformation was also underscored as a vital component for the future of tourism. Al Nowais pointed out that leveraging technology can improve operational efficiency and create more personalized experiences for travelers. As the tourism landscape continues to evolve, the UNWTO aims to lead efforts in creating a sector that is not only economically viable but also socially responsible and environmentally conscious.